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Hard Rock Lake Tahoe casino appoints Yale Rowe as new GM, president



aming industry veteran Yale Rowe has been named President and General Manager of Hard Rock Hotel & Casino Lake Tahoe in Stateline, Nevada, and will oversee the growth of the integrated gaming destination, its 539-room hotel, 25,000-square-foot casino, amenities, and entertainment venues. Rowe begins his role effective immediately.

With a reputation for consistently delivering results in establishing efficient and effective operations, Rowe brings 27 years of hospitality, gaming, and operations experience to the resort where his leadership will be vital to the property’s continued and future success.

Throughout his career, Rowe has never shied away from taking on new challenges. From advising multiple technology startups, leading various successful transformations of underperforming industry assets, to founding his own consulting firm, Front Rowe Hospitality, Rowe has rightfully established himself as a pivotal leader in the gaming and hospitality industry.

He has been instrumental in negotiating and delivering gaming agreements on behalf of Hard Rock Lake Tahoe operator Paragon Gaming, and the company said they are thrilled to have him leading the premier lakeside property.

Paragon Gaming Founder Diana Bennet, commented: “Yale is a true visionary, and the results throughout his decades in this industry speak for themselves. We couldn’t be more pleased to see Yale ascend to this role, and we are confident that he will take Hard Rock Lake Tahoe to even greater success.”

Rowe’s appointment to President and General Manager serves as a special reunion, as he previously served as Senior Vice President and General Manager of Hard Rock Hotel and Casino in Las Vegas under its one-time owners, Morgans Hotel Group.

Rowe said: “Throughout my career, I’ve always focused on the positive potential in any property. It’s a thrill to be reunited with the Hard Rock brand, and I am eager to see this property’s potential fully realized. Hard Rock is a jewel in the Lake Tahoe region, and with the support of our incredibly talented team members, it will continue to be a leader and a beacon for this booming tourist destination.”

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